12.10.2010 - Los Angeles, California
Sennheiser Is a Winner at the 2010 MTV Video Music Awards
The nearly twelve million viewers of the 2010 MTV Video Music Awards, telecast from the NOKIA Theatre L.A. LIVE in Los Angeles on September 12, saw Sennheiser microphones and wireless technology deliver much of the excitement – at the celebrity arrival area, on the main stage, and across both the indoor and outdoor performance areas. The event showcased a perfectly-stirred mix of established artists and fresh faces, including Eminem, Rihanna, Paramore, Linkin’ Park, Florence + the Machine, Drake, will.i.am, Nicki Minaj, among many others.
Florence Welch of Florence + The Machine performs at the 2010 VMAs with her SKM 5200 with a Neumann KK 105 capsule.
|Host Chelsea Handler, the first woman to host the VMAs solo since 1994 and only the second woman to ever front the show, used a Sennheiser wireless microphone, as did all presenters. Wireless specialists Soundtronics supplied one dozen channels of true-diversity receivers, including |
Sennheiser was also featured in many of the night’s performances. Eminem, one of the big award winners, kicked off with “Not Afraid,” featuring the Detroit rapper and his hype man, Denaun, both using chrome SKM 5200 handhelds with MD 5235 capsules. Their performance segued into “Love The Way You Lie,” with guest Rihanna singing into her SKM 2000 wireless vocal mic with MMK 965-1 capsule, paired with an EM 2050 receiver.
Hayley Williams performs at the 2010 VMAs with her signature bright orange SKM 2000 with MMD 935-1 capsule.
|Canadian rapper Drake, using an SKM 5200/ MD 5235 combination, performed “Fancy” alongside Mary J. Blige and Swizz Beatz. Hayley Williams joined hot new hip-hop artist and producer B.o.B for a rendition of his second single, “Airplanes,” before she joined her band, Paramore, for “The Only Exception.” Williams sported her signature bright orange SKM 2000, outfitted with an MMD 935-1 capsule.|
“It’s a proven mic that’s probably going to become an industry standard for wireless,” says Paramore FOH engineer Jason Decter of the SKM 2000 vocal mic. “The wireless RF and the scanning feature are second to none. You can do broadcast, recording, or live audio with it. It’s a versatile mic. And for Hayley’s vocal range in particular, when you throw it in the mix with the guitars you’re not constantly cutting or boosting frequencies trying to get the life back into the vocal. It’s just natural. The presence is there, the response is right there, and it’s just crystal clear in the PA.”
There was plenty of activity outside the NOKIA Theatre, too, with a pre-show performance from the “white carpet” area featuring another custom SKM 2000, paired with an EM 2050 receiver, when will.i.am joined Nicki Minaj for “Check It Out.”
ATK AudioTek, production provider for the event, supplied twelve channels of Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €390 million in 2009. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centers).
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