Press

20.07.2010 - Wedemark

The IFA turns 50
Sennheiser at the International Consumer Electronics Show (copy)

The IFA International Consumer Electronics Show is celebrating a very special birthday this year. It will be the 50th time that the IFA has opened its doors to all those interested in the very latest technology. For several decades, Sennheiser has been presenting its products at the world’s biggest show for consumer electronics. And once again this year, the audio specialist will be showcasing its latest product innovations at the IFA.
  

Sennheiser’ stand at the “Funkausstellung” in 1950    Miss IFA with the new PXC 360 BT

The launch of colour television, the introduction of the audio CD and the presentation of the first MP3 player – there has never been a shortage of innovations on display at the IFA. The consumer electronics show, which is held right next to Berlin’s famous Funkturm communications tower, presents the world’s highest number of product premieres in consumer electronics and household appliances. And, ever since 1950, audio specialist Sennheiser has also showcased many of its product innovations here. “The IFA has been one of the most important trade shows for Sennheiser ever since the company was formed," said Susanne Seidel, President Global Marketing. “We congratulate the International Consumer Electronics Show on its anniversary and look forward once again to exciting and promising days in Berlin."   Among Sennheiser's historic milestones at the show are, for example, the first headphones with a completely open design. The legendary HD 414 was to become the world's best-selling headphones, with sales of over 10 million units. In 1975, the company presented its first wireless infrared headphones at the fair, followed two years later by the first electrostatic headphones. In 1991, it was the perhaps world's best and most expensive headphones, the Orpheus that was to cause a sensation. Sennheiser's new top-of-the-range HD 800 followed in its footsteps in 2009.     Portable entertainment: Sennheiser innovations in 2010 To celebrate the anniversary of the IFA this year, Sennheiser is unveiling a wealth of product innovations in Berlin. In addition to the successful Sport models, which were developed in cooperation with adidas and which are now also being launched as a headset version, the audio specialist is also showing the new PXC 360 BT and MM 550 TRAVEL wireless travel headphones,

which are a further addition to the highly successful Travel Line. Other new products are the PX 360 BT and PX 360 collapsible maxi headphones and eight headset models for the iPhone and other Apple products. Also represented are the latest PC headsets. Mobile music and wireless transmission technology remain the key issues in the ‘private audio’ sector. On the first day of the show, Sennheiser's product range will be expanded by the addition of even more new models.
  
During the IFA from 3 to 8 September, visitors will have the opportunity to test the new headphones directly at the Sennheiser stand. Sennheiser can be found every day from 10 a.m. to 6 p.m. in Hall 3.2, Stand No. 124 at the Messe Berlin exhibition centre.
 

About the IFA
The IFA began in Berlin in 1924 as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. After its foundation, the IFA was initially held every year until 1939. After the Second World War, it took place every two years, with a few exceptions, and sometimes at different locations, until finally becoming established once again as an annual event under Berlin’s famous Funkturm landmark.

  
About Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €390 million in 2009. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
  
Download press release:
press_release_IFA_en.zip (1,8 MB)
   

For more information about Sennheiser, please visit www.sennheiser.com or contact:

   
Sennheiser electronic GmbH & Co. KG
Presse- und Öffentlichkeitsarbeit
Edelgard Marquardt
Am Labor 1 • 30900 Wedemark
Tel  +49 (51 30) 600 - 329
Fax +49 (51 30) 600 - 295
edelgard.marquardt@sennheiser.com 

    
*iPod and iPhone are registered trademarks of Apple Inc. in the USA and other countries